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As the North Fraser Drive Landing Plan area is often just a through-point for visitors, a potential gateway structure would signify the entrance into the neighbourhood and establish a “sense of arrival” – creating an area that is vital to economic growth by encouraging residents and tourists to stay. Streetscape improvements to Elliott Street could significantly improve the pedestrian experience, increase the visual appeal of the streetscape and enhance the connectivity and accessibility of the Plan area drawing residents and tourists to shops and the riverfront – a major destination element. Elliott Street Enhancements!